Cilegon Park Case Study - Brand Communication & Digital Marketing Agency

Building a Digital Legacy for Cilegon Park

How We Helped Cilegon Park Beat the Algorithms and Aggregators?

A Study Case.

The Context In the crowded real estate market of Cilegon, standing out is a fight against giants. When Tunas Buana Properti approached us for Cilegon Park, they were competing against national property aggregators with massive marketing budgets. They needed a way to cut through the noise and reach their actual buyers: families looking for luxury and green living.

The Turning Point: Going Viral in Q3 We knew that standard photos wouldn’t suffice. We overhauled the Instagram strategy to focus on the experience of living there: “Hunian Hijau” (Green Living) concept.

The breakthrough came in mid-2024. By leveraging localized content triggers and high-quality Reels, we cracked the code.

Account Growth
(1-Year Project)

+ 0 %

Brand Digital Visibility

0 %

Marketing RoI

0 x

— The Story

The Challenge: The Invisible Developer

Imagine trying to sell luxury property without a showroom. That was Cilegon Park at the end of 2023. With zero website and a generic social presence, they were completely off the radar. Giant property sites like Rumah123 and OLX dominated the search results, making it impossible for a standalone developer with no digital footprint to get noticed. They didn’t just need a marketing campaign; they needed a digital birth.

— Our Strategic Approach

A Full-Stack Digital Sprint

We knew speed and precision were everything. Our strategy was to build a premium digital storefront and flood it with qualified traffic.

The 90-Day Build: We didn’t wait. We launched a project to design, develop, and deploy a high-performance website from absolute zero, going live by March 2024.
The Brand Pivot: While the site was being built, we rebranded their social media from selling “just houses” to selling a “Green Luxury Lifestyle” (Hunian Hijau) to build anticipation.
The Growth Engine: We connected the new website with aggressive social and search campaigns to turn passive viewers into active leads.

— Technical Expertise

Engineering a Market Leader

This wasn’t about making things look pretty; it was about engineered dominance.

SEO That Beat the Giants: With a brand-new website, we used advanced technical SEO to achieve the impossible. Within months, we leapfrogged established giants, securing the #1 Rank on Google for our prime keywords.
Algorithm Hacking: On Instagram, we reverse-engineered the algorithm. By creating visually stunning, localized Reels, we “hacked” the system, triggering a massive organic spike that traditional ads couldn’t replicate.

— The Results

Viral Fame Into Hard Cash

The Viral Explosion: In Q3, our video strategy caused social reach to skyrocket by over 2,300%, putting the brand in front of 67,000+ local prospects in a single month.

The Digital Domination: We went from having no website to being the undisputed #1 ranked property on Google in the region.

The Bottom Line: The buzz translated directly into the bank. From a Return on Marketing Investments 7,5x in 1-year project